"Why the Arctic Matters" Outreach Resource from the U.S. Arctic Research Commission

December 4, 2014
By Jessica Rohde

Blistering cold air from the Arctic plunged southward during the winter of 2013/2014, breaking US temperature records. On January 6, 2014, alone, approximately 50 daily record low temperatures were set, from Colorado to Alabama to New York, according to the National Weather Service. Credit: NASA’s Goddard Space Flight Center.

Image courtesy of NASA/JPL, featured in the “Why the Arctic Matters” brochure.

In recent years the Arctic region has begun to play a more significant role on the global stage. However, in the minds of many people living south of the Arctic Circle, it remains a region apart. Often perceived as remote and disconnected, people outside the region have difficulty grasping how the Arctic relates to them and affects their daily lives.  

As one step towards addressing this cognitive gap, the U.S. Arctic Research Commission and The Arctic Institute recently collaborated on a new initiative, “Why the Arctic Matters.” The first publication in this ongoing effort is a brochure designed to show non-Arctic residents how what happens in the region impacts them personally. The brochure focuses on topics such as climate change, global security, space exploration, and medical research, and shows the direct links between the Arctic region and these issues, as experienced by people far outside that area.

You can access the brochure at the following link: http://www.arctic.gov/publications/brochures/wtam_brochure.pdf

Please feel free to share this resource with your colleagues!

Posted by Jessica Rohde on behalf of Laura Raines, U.S. Arctic Research Commission

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